Würth localizes content for 60+ online shops
Leading wholesaler of fastening materials establishes a comprehensive and effective localization model for global growth.
Industry:
Manufacturing
The Würth Group is a global leader in assembly and fastening materials, with 400 companies operating across 80 countries. Faced with ambitious growth targets and increasing digitalization pressures, the group needed new business processes to maintain consistent and high-quality communication across its expansive network. Würth partnered with RWS to optimize its translation processes and enhance global brand perception.
“RWS’s size is a major advantage for us. The company has the resources to quickly and reliably translate large volumes as well as the flexibility to cover peaks at short notice.”
Challenges
- Centralize translation management and automate and integrate processes
- Reduce translation costs and delivery times
- Handle higher translation volumes for global online shops, apps and printed materials
- Ensure high-quality translations across all channels
- Standardize company terminology and corporate communications
Solution
- WorldServer (translation management technology)
- RWS Translation Services
Results
- 10 million words translated per year on average
- Localization of Würth master data into 43 languages
- Localization of marketing content into 26 languages
- Terminology management in 26 languages
- Localization of content for over 60 online shops