LUX interactive, a strategic custom software development firm, specializes in consulting, design, and development of websites, applications, and mobile initiatives diverse in complexity and variation. LUX has integrated RWS (Tridion) into the equation most recently with two of its large travel clients. This led to formalizing the LUX/RWS partnership based on established credibility and joint success as a result of combined services. LUX is historically noted for being incredibly client centric and hands on with its clients. Part of this formula involves development teams collaborating under one roof in Michigan, while servicing clients globally. Quite simply, LUX solves complex problems with creativity, technicality, and value; resulting in long term progressive relationships both with clients and partners.