SDL - Brand Management

Manage your brand globally

In an age of customers controlling what they consume, today’s brands need to meet increasing demands for more consistent and nuanced local content. Simply being multilingual doesn't necessarily mean being relevant. 

Modernize your content supply chains:

  • Consistent high-quality brand content
  • Engage customers at every touchpoint
SDL - Brand Management

Why is nuanced content important to your brand?

According to Beneath the Brand, companies with consistent and locally nuanced brands are worth as much as 20% more than those with inconsistent messaging. 

Create more immersive, relevant and consistent experiences that support any market, any language, any channel, and any media. Digital and offline, we can help you deliver.

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Create a flexible and responsive global content supply chain

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Creative autonomy.
Pin Point
Nuanced and relevant.
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Content re-use.
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Consistent customer experience.
Money
Scalable cost savings.

So what are the options?

Standardize your content supply chain Optimize your content supply chain model Make your content production simple

Define and implement a flexible content supply chain capable of handling both short and long form content under one roof and maximize brand consistency and re-use of creative assets. 

We can build the right process for your organizational model, combining content production, localization and delivery. This enables us to provide you with a service that goes far beyond the capabilities of traditional localization service provider (LSPs) or creative agency.

SDL - Brand Management

Our global technology stack and decoupled service separates high-end creative from global execution. 

Now you can handle more content faster, for the same budget at a higher quality. Our unique approach provides up to 15% in savings.

SDL - Brand Management
  • Our solutions work across agency partners, markets, and technologies to help you achieve a consistent and nuanced brand experience.
  • We integrate with your content creation teams to offer a one-stop shop for your content needs. 
  • Whether using in-house technology or integrating with industry leaders, take your brand global, at scale, with relevance for every market.
SDL - Brand Management
Huawei
“You leveraged your superior local human resources to provide us with services to operate our website and optimize content for 14 countries.”
Qian Jinsong- Senior Manager, Huawei EBG Sales & Marketing
Under Armour
“You are the most responsive and organized agency we have ever worked with.”
Global Campaigns Manager
Samsung
“Without your open collaboration our goal would be absolutely impossible.”
Lead Dev Project Manager, R&D

Why RWS is the right solution

Creative and cultural consultation

Make a lasting impact by adapting your copy and visual content from one culture and language to another, maintaining original intent, visual impact, style, tone, context and relevance. 

Build the right global concepts from consumer insights, local market strategy, planning validation, or consulting so that your content resonates culturally, while still delivering a consistent on-brand message across the globe.

Transcreation and language services

Use our in-country, specialized bilingual copywriters who are highly skilled at transforming your messages so they resonate with the local audience and culture. 

Create premium, made-to-order brand communications with a recognizable global voice to build emotional connections and convey a specific experience for audiences in every language, translated for maximum impact.

Learn more about transcreation.

Content production

Experience end-to-end creative production across integrated content channels, from brand and design extension, to mastering, post-production, adaptation, clearance and delivery. 

We can help you plan, adapt, manage, and deliver all your marketing assets and campaigns, ensuring they work across every channel and remain globally on-brand and on point.

Website management

Multi-site multitasking can be a real strain on your time, especially if you are managing a wide variety of websites for multiple brands, and in multiple languages. 

Our web content management solutions are built with global brands in mind. Easily and efficiently manage multilingual web, and mobile sites, and optimize digital maintenance and publications, search, keyword research, and copy. Now you can deliver and maintain engagement at the right time to the right audiences.

Learn more about website management