SDL Enhances Integration with Adobe Experience Manager to Automate Translation Workflows

SDL’s Translation Technology Allows Users to Accelerate Their Global Strategy



As part of its extensive partner strategy, SDL (LSE: SDL) today announced an update to its integration with Adobe Experience Manager. The enhanced integration to SDL WorldServer and SDL TMS allows users to work with the latest release of Experience Manager in addition to prior product versions, quickly submitting and easily managing translation projects for multilingual content from within Experience Manager.

SDL WorldServer and SDL TMS accelerate, centralize and automate global translation tasks, reducing the cost of supporting local language content. With this integration to SDL, Experience Manager users can transform manual, disparate translation processes into a centralized, fully administered program.

“Global customers expect businesses’ websites to speak their language, regardless of the channel in which they engage,” said Thomas Labarthe, EVP of Business and Corporate Development, SDL. “To meet this demand, it’s imperative to link content and language processes, delivering local language across every step of the customer journey. As part of our robust integration strategy, SDL’s embedded integration with Adobe Experience Manager allows users to deliver a culturally relevant and personalized web experiences.”

“Access to powerful translation technology within just a few clicks gives businesses an efficient way to provide a more relevant, local experience for customers,” said Loni Stark, Senior Director of Strategy and Product Marketing, Adobe Experience Manager. “We’re pleased to extend our relationship with SDL to help joint customers achieve success.”

Hosted as an app on the Adobe Exchange marketplace, the integration requires minimal installation effort and configuration. End users can create translation projects, upload content for translation, review project status and retrieve translated assets directly to and from those in Experience Manager. In many cases, there is no need to leave the Experience Manager user interface, meaning there are no new systems to learn or logins to remember. Businesses can create and manage their global multi-channel experiences within Experience Manager. With the SDL integration, they can operate at global scale with the agility of local teams managing multi-channel interactions.

Using the Experience Manager integration, users can:

  • Pull in content from multiple sources all within a single project
  • Select from customizable project options and workflows
  • Centralize translation memory and terminology
  • Provide in-context preview to translators and in-country reviewers
  • Deliver translated content to any channel

SDL’s integrations embed language technology into the applications businesses use every day. The company’s wide range of out-of-the-box integrations allow customers to naturally extend their translation workflow, furthering their global strategy along the way.

Adobe Experience Manager, part of Adobe Marketing Cloud, enables brands to easily manage content and assets, and compose engaging digital experiences across channels and properties.

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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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