It's time to Connect!
26 May 2022
2 mins
It might surprise you to know that, despite recent challenges, companies’ global ambitions haven’t been dampened. Around 45% of businesses are looking to expand internationally. But going global is easier said than done.
There are countless examples of where companies, even the megabrands, have failed to make an impact in their chosen markets. That’s because in today’s fast-moving, always-on world, customers expect relevant content, meaningful communication, accurate information, instant access, and consistent experiences – all in their own language, in real time, and on any device.
In short, they want to understand you. And they want you to understand them.
As an ambitious business, how can you ensure that you’re taking the risk out of going global, ensuring that you have the right foundations in place to unlock understanding – and deliver on high customer expectations?
Our annual flagship event, Connect, taking place next week, will explore this topic in more detail - unlocking the complex combination of client understanding, technical understanding and cultural understanding.
Taking place virtually on 1 June, Connect features an exciting line up of RWS leaders, industry experts and clients – including Ikea, iRobot and PokerStars – all discussing ways in which companies can unlock global understanding.
We’re also very excited to welcome a special talk from marketing guru and best-selling author, Seth Godin, who explains why words matter – and how you can truly engage with customers through the power of language.
There’s still time to register – so join us and learn how you too can unlock global understanding! Register here.