Limitless Possibilities

Re-thinking translation for business growth in a digital-first world

How far could your business go?

There's no shortage of data telling us how important localization can be to business expansion and growth. 

But it's one thing to appreciate the power of translation. It's another to harness that power to catapult your business further and faster. 

What does it take to turn translation from an afterthought to an integral part of the business? How do you transform translation to support, rather than hinder, customer interaction in a digital-first world?

Download eBook

What's changed in the world of translation?

Linear is no longer good enough

Before digital streaming, Netflix used to mail a DVD, wait for its return, then mail the next one. 

Similarly, if your translation process isn't digital-first, you'll find that every job within a larger project needs its own setup and quoting, that you've got to finish each job before starting the next, and that an update to any part of the project is a new scope and new job (with all the associated overhead).

A digital-first process is different…

Digital-first is continuous

Today, translation can be agile and iterative. Commercial flexibility, such as monthly or quarterly utility billing, is paired with overlapping handoffs, smooth management of updates, and economical handling of bite-sized content. 

Besides new commercial models, this demands new translation technologies.

Traditional tech is fragmented

As good as traditional translation tech is, it's too fragmented to support continuous localization

Each system is good at what it does, but end-to-end processes require switching between them, with too many manual handoffs. And it's difficult if not impossible to embed translation into other business workflows. 

Continuous localization calls for agile translation management technology.

Next-generation tech is agile

An agile translation management system is designed from the ground up to support continuous localization, with: 

  • High levels of automation and visibility 
  • Deep integration with new hybrid CAT and linguistic AI tools (including neural machine translation) 
  • Content connectors and APIs that make it easy to embed translation into business workflows

Want to tap into these advances?

There's more than one way to augment your translation process with these new technologies. Find out which model of localization best fits your needs by answering just a few questions.

Take the quiz

Anything is possible with a next-gen tech-enabled translation process

Get to market faster

When translation is as agile as product development – and embedded in your go-to-market process – it builds confidence that the business can take full advantage of global growth opportunities.
Get to market faster
Build trust and loyalty
Empower your employees and partners
Spend more on what's important
Show the value of localization
Give time back to those with responsibility for localization